Catchbox landing page — first real pricing decisions

What I worked on

Built the first version of the Catchbox landing page and finally locked in pricing after going back and forth for a week. Catchbox is a solo, Android-first quick-capture app — swipe in, capture a thought, route it to Notion, Trello, or Telegram without breaking flow.

What I learned

Pricing a solo SaaS product is less about spreadsheets and more about picking numbers you can actually defend to yourself. I kept over-modeling this — three different discount ladders, annual-vs-lifetime break-even calculations — when the honest answer was simpler: price low enough that the decision is easy, keep a lifetime tier for people who hate subscriptions.

Problems / debugging

The landing page hero originally tried to explain the whole "capture → route → three destinations" flow in one sentence and it read as confusing rather than clever. Simplified it down to a single action verb: "capture now, sort later." Much clearer.

Decisions

Final pricing: €1.99/month, €8.99/year, or €14.99 lifetime, all after a 7-day free trial. The lifetime tier is intentionally priced close to ~1.7 years of the annual plan — cheap enough to be an easy "just buy it" decision for people who know they'll use it long-term.

Things I didn't fully understand

Still unsure about the right analytics approach for a privacy-conscious quick-capture tool — I don't want to over-instrument something that's meant to feel private and frictionless.

Experiments

A/B'd two hero headlines against a handful of people in a Telegram group chat, informally. "Capture now, sort later" won clearly over a more feature-heavy version.

Tomorrow's plan

Start the Android capture-sheet UI — the actual swipe-in interaction is the part of this product that has to feel instant, or the whole premise falls apart.

Links / resources

• Internal pricing notes (not public)